Twenty
The story:
Tjuggas universe was created in 2018 by Emilie Melgaard Jacobsen.
It began with sound meditations and bedtime stories about the Night Bear Tjugga and later the
books about the Night Bear Tjugga were released.
Tjugga was a success among many families with children, and the stories about Tjugga quickly gathered traction and
since then an app, webshop, and even more stories have been published.
See the webshop in the basement of our former house with a warehouse and small office.
Due to the increasing growth and demand, we quickly expanded and moved out of the basement to a larger warehouse,
office, and packing area in Helsingør.
Tjugga today:
Tjuggas universe currently consists of 12 book publications published by Forlaget Aronsen in
Denmark and the 13th book is under development, and the books have become bestsellers in bookstores and with retailers.
Five titles have been published in Japan. The first two publications shot onto the Amazon children's book bestseller
list in Japan and ranked as no. 1 and 2 after being recommended in a popular Japanese TV show.
“The Night Bear Tjugga – Sleep Meditation for the Very Young” was released in 2024 in its 12th edition.
Tjugga has won the children's city award in 2019, 2020, 2022, and 2023 in the categories:
“Cultural Personality of the Year”
“Family App of the Year”
“Family Subscription of the Year”
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